We here at MicroShiner talk a lot about a craft culture, so we were stoked to see this piece in the ADI newsletter about the recent launch of the Central Wisconsin Craft Collective.
To us, craft isn't about one particular segment or another, it's a way of life. Its about engaging with people and products, not as a consumer, but as a person. It doesn't matter if we're talking about beer, wine, or in the case of MicroShiner, micro-distilleries and craft spirits, what we're really talking about is the notion that these are unique people making unique things in unique places, things that are as different from one another as the people who made them or the places they're from. Products as distinct as you and I.
If America has a beer, it is probably Budweiser. And while Budweiser may serve well to exemplify America as a whole, it is rather difficult to know much about any one place in America from a can of Bud. With craft this is not case, which is why we dig the idea behind the Central Wisconsin Craft Collective so much.
The collective brings together several of central Wisconsin's finest craft breweries, distilleries and wineries in an organization that encourages visitors to experience the unique character of the Stevens Point area through their palette.
Included in the Central Wisconsin Craft Collective are the Central Waters Brewing Company in Amherst; Plover's newly opened Great Northern Distilling; Kozy Yak Brewery/Fresar Winery in Rosholt; O'so Brewing Company in Plover; and the historic Stevens Point Brewery.
To help spread the word, the group has launched the Craft Collective Sweepstakes, a promotion that will award one lucky winner with a trip for four to the Stevens Point area for tours and tastings at the Craft Collective locations, as well as other prizes.