There is such a thing as Quality in the world, and it is real, not style. - Robert Pirsig
MicroShiner was founded on the principle that there is such a thing as Quality in the world, and that there are people in the world who pursue it. If you are reading this, you’re probably one of them. So we wanted to take a moment to welcome you to our community and tell you a little about ourselves.
First and foremost, the goal here at MicroShiner is to inspire you to choose craft. Whether its spirits from your local micro-distillery or a hand stitched leather satchel, we are on a mission to connect people who want to do business with other people, instead of faceless corporations. People who share the same values, who are vested in their communities and deliberate about the choices they make.
Why do we think craft is so great? Mostly because we believe it is a force multiplier that provides a much greater value than the typical mass produced product. Value in the form of quality of life, for the producer, for the purchaser, for the economy and for the environment. A distributed production base is more resilient, offers more diversity of product, and pays better wages. Goods might be more expensive, but they also provide a better return on your money, in the form of quality over quantity.
Quality is an obsession for us, and we want it to be for you too. From our morning coffee to our evening nightcap, we are after the ultimate experience, and we think that you’re more likely to find that in a micro roaster or small batch distiller than some multi-national conglomerate. We know that there are people out there striving to elevate their craft to an art form, and we want you to know about them as well.
How do we do that? By sharing their stories. Every craft person has their own unique tale, the reasons why they chose a particular product or process, the set of values on which their company is built. Because value is what sets craft apart.
No matter what you value, whether that’s buying local, discovering new things, sustainability, or simply enjoying the very best of what the world has to offer, there is a craft business that shares your values. And MicroShiner is where you find them.
In our magazine, our videos, and across the web, we connect you with the craft companies that are just right for you. To make that happen, we partner with brands who share our philosophy about craft and believe in what we are doing.
No one wants to see their life constantly interrupted by annoying ads. But delivering exceptional content requires the work of talented people, and that takes resources. Which is why the majority of our media is sponsored by the brands we partner with. We provide a service to our community by introducing them to craft companies from around the world, and those companies in turn support us in spreading the word about their amazing products, goals, and accomplishments. It’s the type of symbiotic relationship, we think, where everybody wins.
In our minds, quality is a luxury that everyone deserves. Its an idea we have built a media company on, and a philosophy we hope you subscribe to. If it is, then MicroShiner is the community for you.