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Life, Distilled.

 
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At MicroShiner, we believe that everything in life should be meaningful, from that cup of artisan coffee in the morning to that glass of craft whiskey at night.

We know there are others who maintain a similar belief, and we want to help them connect with brands and companies that share this same set of values.

Our goal is to craft a new standard of living, one small batch at a time.

 
 

“There is such a thing as Quality.”

ROBERT Pirsig

 
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You can’t fake quality any more than you can fake a good meal
— William S. Burroughs

Quality does exist, and MicroShiner is where you find it.

 
 
 

“Hack away at the unessential.”

BRUCE LEE

 
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I do the same thing over and over, improving bit by bit. There is always a yearning to achieve more
— Jiro Ono

At MicroShiner, we promote a culture of kung fu. Not the martial art specifically (although that's great too), but rather the excellence obtained through diligent practice in any endeavor.

Our goal is to make this philosophy approachable and relevant in people's lives.

Beginning with cocktails.

 
 

“Life is too short to live somebody else's dream.”

HUGH HEFNER

 
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Every person must live their life as a model for others
— Rosa Parks

We challenge the notion that you have to be wealthy to live well. We believe that everyone can create their own personal brand of luxury by embracing craft culture and practicing the small batch life.

Our podcast, magazine, and blog are where you'll find the tools and inspiration.

 
 
LISTEN

LISTEN

 
EXPLORE

EXPLORE

 
FOLLOW

FOLLOW

 
 

“Small is beautiful.”

E.F. SCHUMACHER

 
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What I’m suggesting to you is that this could be a renaissance. We may be on the cusp of a future which could provide a tremendous leap forward for humanity
— Jeremy Rifkin

MicroShiner is about more than just spirits, cocktails, and craft. We're part of a community who is committed to building a collaborative commons where people can engage in meaningful occupation.

We realize that you want more out of life than a 9 to 5 grind. We recognize the greatness of human potential and the amazing things that can be accomplished when people rally around a shared vision. It is our goal to make that dream a reality.

For us, the key is relationships, and we like to start ours by raising a glass. Cheers!

 
 
 
 

"The end of labor is to gain leisure."

ARISTOTLE

 
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I must study politics and war so that my sons have liberty to study mathematics and philosophy. My sons ought study mathematics and philosophy, geography, commerce and agriculture to give their children a right to study painting, poetry, music, and architecture
— John Adams
 

We are entering a new phase in human history - one in which fewer and fewer workers will be needed to produce the goods and services for the global population.

The question is, what will people do?