About Us

 
 

At MicroShiner, we believe that the purpose of business is to create value in human society.

We believe that the best people to create that value are those operating small, independent businesses.

That is why you will only find businesses here who share our values: quality, transparency, and accountability.

ABOUT US

MicroShiner was founded on the principle that there is such a thing as Quality in the world, and that there are people in the world who pursue it. If you are reading this, you’re probably one of them. So we wanted to take a moment to welcome you to our community and tell you a little about ourselves.

First and foremost, the goal here at MicroShiner is to inspire you to choose craft. Whether its spirits from a local micro-distillery or pair of hand-stitched leather boots, we are on a mission to connect people with small independent businesses instead of faceless corporations. Companies that operate around a set of values, who are intentional with their practices, vested in their communities, and deliberate about the choices they make.

Why? Because, like you, we want to have a positive impact on the world and help solve the social and environmental challenges that confront us. And like you, we want to be leaders in the growing community that is re-imagining our economy as one that values people and the planet over mere profitability. It is our belief that small scale production and intermediate technology are force multipliers in that equation, creating value that is more than the sum of its parts. We feel that a distributed production base is more resilient, offers more diversity of product, requires less capital, and keeps more people engaged in meaningful occupation than a centralized, automated one. Small batch goods might be more expensive to purchase and produce, but, on balance, they yield a better return.

Quality is an obsession for us, and we want it to be for you too. From our morning coffee to our evening nightcap, we know life is too short to accept anything less than the best, and we think that you’re more likely to find that in a local distiller than some multi-national conglomerate. We know there are other people who are designing their lives around the pursuit of Quality, and we're here to help them do that.

No matter what you value, whether that’s buying local, discovering new things, or simply enjoying the very best of what the world has to offer, we know there is a craft business ready to meet your needs that also shares those values. And MicroShiner is where you find them.

Transparency

At MicroShiner, one of the things we value is transparency. Which is why we're not going to bullshit you.

It's an old adage, but its true - nothing in life is free (except air and sunlight, but that's another story). Delivering exceptional content requires the work of talented people, and distributing it takes resources. Whether we're talking about your favorite movie, news site, YouTube or Instagram account, somebody has to fund it.  And we're no different.

The way that has always been done is either through ads or by subscription.  Now no one wants their life constantly interrupted by annoying ads. Which leaves us two options - sponsored content or paid subscriptions. We use both.

The content you find available on our site for free comes to you compliments of the companies you see and hear featured in it.

Become a Patreon to support the rest.

Disclosure

We borrowed this from Tim Ferriss, but it holds true for us as well.

To cover our asses and preserve your media experience, please assume that, for every link and product found on this site or a MicroShiner social media channel, the following all hold true:

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Please feel free to use the text and images on this page with proper attribution. There is no reason why anyone should have to reinvent the wheel. We all stand on the shoulders of giants.

(Illustrations courtesy of Louis Gray and Jeannine Schafer)